92% of recruiters are doing this ...
I started writing resumes in 2007. Job search was a lot different back then. We didn't really talk to folks about using LinkedIn to find jobs - yes, we advised people to have a profile, but it was more about connecting with colleagues than it was about attracting attention.
With 92% of recruiters using LinkedIn to find top talent, it has never been more important for you to have a complete, up-to-date profile. And if you are a business owner and/or consultant trying to grow your business, it's just as important to have a LinkedIn presence that sparks interest and conversations.
The good news it that anyone can pull together a strong profile that attracts attention.
I cover this in-depth in my online course (which will run through July 31), but for today, I want you to focus in one place:
Using SEO-techniques to get the right type of attention.
Let's say that you are looking for a VP of Finance role, but you were previously a Director of Finance.
You need to make sure that "VP of Finance" is somewhere in your profile so that when recruiters are looking for a VP of Finance, your profile pops up.
So, if you reported to the VP of Finance, you need to literally spell that out.
If you advised the VP of Finance, you can spell that out.
You get the picture here - you need to show both how you have completed VP of Finance-type work and have the actual keyword "VP of Finance" in your profile in order to attract the attention that you are looking for.
Question of the week
Do I have to revise my resume for every job posting?
No.
In fact, if you are making major edits to your resume for each job that you are applying for, then I'm going to say that your resume is in need of an overhaul.
I have seen the same advice on LinkedIn that you have seen, which tells folks that they need to "tailor" their resume for the job.
I think making small tweaks (5-10 minutes, maximum) is OK. Anything more than that isn't sustainable for the longer term.
My goal for my clients is to have one base resume that they use to apply for all jobs. In writing 1000+ resumes, I can think of 2 or 3 cases where I advised candidates to have more than one base resume that they used (and in those cases, they had 2 very different career paths that they were considering). For the vast majority of job seekers, your goal should be to have one base resume that they make very small changes to.
In case you missed these posts:
Workers who are 50+ are your key to navigating uncertain times like what we are seeing now.
Poll: How openly do you share your education/work experience on your resume/LinkedIn?" (1050+ responding)
1 in 4 job applications will be deep fakes by 2028.
Great leaders encourage their team members to keep their resumes and LinkedIn profiles updated."
"Is anyone going to hire me at 63?"
Want to work with me?
I help busy executives position themselves in a crowded market.
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Other ways that I can help:
Corporate Presentations: I deliver customized presentations for businesses and universities, offering webinars/in-person presentations across topics including ageism, resume best practices, LinkedIn optimization, job search, and more.
Hiring Help: Reach out if you have any open roles that you would like to share with this community.
Sponsorships: Reach Gen X and Baby Boomer executives by sponsoring this newsletter (we're currently at 4000+ subscribers for the newsletter and 70,000+ followers on LinkedIn, so you can easily reach a wide base of readers).
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Take care of yourself and have a great weekend -
Colleen
